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Advisor Hub

SSG Conversion Hub

The information, resources, and suggested action items to help advisors smoothly transition from Pershing to Altruist via Negative Consent over the weekend of November 1, 2024.

Our commitment to SSG advisors 

The next chapter in Altruist’s partnership with SSG is a fully digital account conversion from Pershing to Altruist. For you and your clients, this means lower fees, less paperwork, faster service, more robust security, higher yields on cash, and a custody experience that is modern, intuitive, and easy to use.

Before, during, and after the conversion, we are committed to providing exceptional support, hands-on training, and detailed resources to help you and your clients transition to Altruist.

This website will be the home for timelines, guides, checklists, video assets, event registrations, webinar replays, FAQs, and more.

Key Milestones

August

  •  Aug 5: Announcement of conversion.

September

  • Sept 11-13: In-person and virtual conversion workshop.
  • Sept 27: Negative consent letters issued to clients.

October

  • Oct 25: Last date for all outgoing ACATs from Pershing to be processed.
  • Oct 25: Last date to write checks from converting Pershing accounts.
  • Oct 25: Last date to deposit written or mobile checks and ACH deposits at SSG.
  • Oct 31: Last trade date on Pershing. All open orders will be cancelled.
  • Oct 31: Last day to process journal requests between SSG accounts.

November

  • Nov 1: First trade date on Altruist.
  • Nov 1: Last day to process distributions at SSG.
  • Nov 4: First settlement date on Altruist.
  • Nov 7: First available date for fee billing post conversion.
  • Nov 7: First rebalancing date post conversion.
For a detailed breakdown of all conversion-related actions and events, please refer to our Advisor Transition Guide.

Critical steps to get started

Each item below includes a video walkthrough and estimated completion time. We recommend completing the tasks in chronological order.
1

Download the Advisor Transition Guide

Estimated completion time: 1 min

A chronological list of the dates and action items you’ll need to take for a smooth conversion experience.

Download
2

Open your firm’s House Account

Estimated completion time: 10 min

To be completed by the designated firm owner. House accounts enable you to open and manage brokerage accounts on Altruist, collect client fees from billing, or absorb any fees on behalf of your clients.

3

Set up your team

Estimated completion time: 15 min

Assign members of your team a role (Owner, Advisor, Admin, Staff). You can also create account groups and assign team members to more easily organize your book of business. If you operate a solo practice, you can skip this step.

4

Household your client accounts

Estimated completion time: 30 mins - 1 hour

For all Pershing-connected accounts, we will match your householding setup on Altruist. To ensure automatic merging of your Pershing historical performance data into your new Altruist accounts, please group accounts into your desired households as soon as possible.

5

Invite your clients to Altruist

Estimated completion time: 30 mins - 1 hour

Invite clients who do not have existing Altruist login credentials to create their usernames and passwords. This will allow them to access their newly transitioned Altruist accounts alongside any remaining Pershing accounts in a consolidated view, and accept the new Terms of Use. Note that each invited client must have a unique email address.

Resources and learning opportunities

For advisors to help themselves

Materials to improve your experience with the Altruist platform.

Additional how-to videos and downloadable resources to ensure a smooth transition.

For advisors to help their clients

Materials to help prepare your clients for conversion.

We’ve supplied a few resources to help you proactively communicate information to your clients.

Webinars & events
office hours ttu
On-Demand Videos
FAQs

Explore our robust list of FAQs.

Get answers to questions across conversion timing, how Altruist and Pershing differ, and what to expect. Not seeing your question? Reach out to our team by phone at 1-888-510-4660 or live chat (from 9 am to 8 pm ET) and via email at support@altruist.com, as always.