Direct Indexing
The investment
strategy that lets
you drive.
Customize portfolios, skip fund fees*,
and help lower tax bills.
Enhance client outcomes when you use an investment strategy that goes beyond traditional ETFs and mutual funds. When you choose Direct Indexing with us, you’ll get access to curated institutional-grade indices, with lower costs, less barriers to entry, opportunities for tax optimization, and control over individual security holdings.
*Other fees may apply. Visit the Altruist Financial LLC Fee Schedule and the Altruist LLC Fee Schedule for additional information.
Benefits of Direct
Indexing with us.
Access curated indices built for clients.
- Add diversification by applying a direct index around existing holdings—without increasing exposure to large, concentrated positions.
- Choose from 5 institutional-grade Direct Indexing models: U.S. All-Cap, U.S. Large-Cap, U.S. Mid-Cap, U.S. Small-Cap, and International ADR.
- Select models that align with each client’s preferences, risk tolerance, and purpose-driven investing goals.
Increase Tax Efficiency.
- Plan for year-round, long-term tax advantages with our built-in Tax Management tools.
- Maximize tax impact with tools that automatically run in the background—drift monitoring, tax loss harvesting, capital gains budgeting, rebalancing, and more.
Enjoy greater control and freedom.
- Provide clients with direct ownership of securities.
- Have autonomy over when portfolios sell and trade, using our manual rebalancing tool.
- Access direct indexing strategies with investment minimums as low as $2,000.
Other fees may apply. Visit the Altruist Financial LLC Fee Schedule and the Altruist LLC Fee Schedule for additional information.
Skip costly fees.
- Reduce your exposure to expense ratios, fees, and market deviations.
- Build a portfolio of multiple Direct Index models, at zero additional cost when you already custody with us.
Featured Webinar
Direct Indexing: Webinar
With Adam
Grealish
Watch the replay of our September 12th webinar Personalized Investing, Built for Advisors, featuring Head of Investments Adam Grealish and Product Marketer Nix Puri.
Why now?
With rising demand for customized and tax-efficient investing, Direct Indexing is becoming a powerful tool in modern wealth management. Advisors who adopt this approach can differentiate their practices and drive greater client outcomes.
Resources:
FAQs:
How does Direct Indexing create real tax advantages for my clients?
Direct Indexing enables year-round tax loss harvesting at the individual security level—something ETFs and mutual funds can’t do. This allows your clients to offset gains from other parts of their portfolio, potentially reducing their overall tax bill. Altruist’s system automates this process and helps you quantify the potential tax alpha when presenting to clients.
Which clients are the best fit for Direct Indexing?
Direct Indexing is a smart fit for clients in taxable accounts who are sensitive to taxes, want values-based investing, or simply want more transparency and control. And, with Altruist’s low $2,000 minimum, we’ve made direct indexing broadly accessible. It may also be great for HNW or emerging affluent clients looking to differentiate from cookie-cutter portfolios.
How can I use Direct Indexing for clients who are currently invested in other strategies?
Altruist lets you transition gradually by setting a tax budget, harvesting losses to offset gains, and building around existing equity positions. You can preserve legacy holdings while customizing the rest—making the move to Direct Indexing seamless and tax-aware.
How much day-to-day management does this require from me?
Very little. Altruist’s automation handles drift monitoring, tax loss harvesting, and rebalancing—all in the background. You stay in control with full visibility, and can override, or customize as needed. This lets you scale personalized strategies across clients without additional operational overhead.
Explore our entire platform, custom built for RIAs.
Modern
times call
for a modern
custodian.
Use our platform to streamline RIA operations, diminish overhead costs, exceed client expectations, and deepen relationships.
Direct indexing may have increased tracking error to the underlying index, particularly when using tax loss harvesting or personalization through security exclusions. Tax loss harvesting performance is dependent on the price path of securities; timing of deposits, withdrawals and other cash flows; tax rates; and other factors. Tax loss harvesting performance will vary by account. Direct indexing involves trading multiple securities, which may lead to price impacts when executing trades.
Tax Management tools (including, but not limited to tax loss harvesting) may be impacted by a number of factors including a portfolio’s rebalancer and/or fund substitute settings. See the Altruist Tax Management Tools and Rebalancer Disclosures document on altruist.com/legal for more information. Registered Investment Advisers (RIAs) are solely responsible for monitoring client accounts to ensure Tax Management tools and settings are operating as intended. Neither Altruist nor its affiliates provide tax or legal advice or discretionary management of customer accounts. Customers are encouraged to consult their attorney, tax professional and/or investment advisor regarding their individual circumstance.