Today, I’m thrilled to announce the launch of Altruist One, our first-ever subscription product designed specifically for financial advisors who want to offer their clients enhanced features and higher yields within a transparent pricing model.

Building on Our Simply Better Pricing Philosophy

Last year, we launched our Simply Better Pricing initiative. With your feedback, we completely redesigned our fee structure, eliminating over 50 line items and establishing industry-leading pricing across the board. This will not change.

With Altruist One, we’re taking the next big step in our journey to make financial advice better, more affordable, and accessible to everyone, by giving advisors more options around pricing. 

What is Altruist One?

Altruist One is a simple, transparent subscription, bundling a selection of our best offerings—including enhanced cash yields, discounts on our Model Marketplace, and everything in our Tax Management suite—all for 0.01% (1 basis point) per month, per household. The fee can be passed through to clients or absorbed by your firm, and you can cancel at any time. With Altruist One, you can choose which of your clients will benefit from these enhanced features without committing your entire business to a single pricing model. 

Why We Created Altruist One

“Custodians have to get paid somehow. When we don’t pay a custody fee outright, they have to steer us into their profit centers. The more effectively we avoid them for our clients, the more aggressively they have to create friction or push us in. This is why I’ve advocated for custody fees for so many years. They’re going to get the revenue either way because they have to run a business. We choose how aligned we want the business model to be.”

–Michael Kitces

The industry has traditionally forced advisory firms into difficult decisions between minimal yields on cash or high minimums with proprietary products. At Altruist, we strongly believe advisors shouldn’t have to make these compromises. 

That’s why we created Altruist One.

What’s Included with Altruist One

Your subscription includes:

  • Enhanced cash yields with a 1.8% boost on brokerage sweep cash (from 0.20% to 2.00%) and an additional 0.25% on high-yield cash (from 4.00% to 4.25%)*;

    *APY is variable and subject to change.
  • Significant discounts—up to 15 basis points—on models in our Model Marketplace, including Direct Indexing models;
  • Access to over 350 professionally-managed models at 0 bps; 
  • All of our automated tax management software can be activated at no additional cost, including our daily tax loss harvesting scan; 
  • And no transaction fees on all mutual funds and fixed income trading.** (Stocks and ETFs are already transaction fee-free). Effectively, all tickers on Altruist join the NTF list. 

    **Other fees apply. See the Altruist Financial LLC Fee Schedule and the Altruist LLC Fee Schedule for more information.

Much like your Amazon Prime membership (which combines free shipping, streaming and grocery discounts, cloud storage, and more), Altruist One brings together essential tools, deep discounts, higher rates, and smart automation to help advisors streamline their practice and deliver better outcomes. Now in a single, unified package. 

Who Is Altruist One Best Suited For?

While any advisor can subscribe any household to Altruist One, it will be particularly valuable for:

  • Clients with high-income earnings and meaningful taxable accounts;
  • Households with significant cash holdings that could benefit from enhanced yields;
  • Portfolios where tax management is a priority;
  • And advisors who typically use model portfolios or hold mutual funds.

We’ve built calculators directly into the platform so you can see at a glance whether a household would benefit more from Altruist One or our standard Altruist pricing.

Our Commitment to Transparency and Choice

It’s not our belief that Altruist One will be objectively better for everyone. But it’s a powerful option that may be suitable for many households. 

Looking ahead, we plan to enhance Altruist One with additional benefits, including lower margin rates, reduced cash allocation requirements in custom models, and expanded tax management capabilities. (Spoiler alert…automated tax location is on the way, too.) 

With Altruist One, you can do what’s best for each individual client while building the best version of your business.

More to come,

Jason Wenk

CEO, Altruist

For additional information about Altruist One, visit altruist.com/one.

Altruist One is a subscription service offered by Altruist Corp. Fees apply and are based on account balance. Enrollment and benefits depend on advisor participation and program terms. See full terms at altruist.com/legal/altruist-one-terms. This webpage may include forward-looking statements about Altruist Corp, its affiliates, services, or business model. These statements are not guarantees and should not be relied upon.