Breakaway Chronicles—Why Jon Henderson Transitioned to the RIA Model after 20 Years at Merrill Lynch

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Breakaway Chronicles—Why Jon Henderson Transitioned to the RIA Model after 20 Years at Merrill Lynch
March 12th, 2025

Thinking about breaking away? Sometimes it helps to hear from someone who has done it successful. After two decades at a wirehouse, Jon Henderson made the leap to independence—launching Echo45 Advisors in February 2020, just as markets were reeling from COVID. Today, his firm has surpassed $200 million in managed assets and is growing faster than ever.

In this webinar, Jon will share the hard-earned lessons and strategies that helped him scale, including:
– Overcoming the fear of going independent: What Jon learned about client retention and growth after leaving Merrill Lynch.
– Breaking through AUM barriers: How going independent helped him push past $150M and unlock new opportunities.
– Choosing the right partner for efficiency and scale: Why Altruist became Jon’s go-to custodian for new business—and how it’s helped streamline operations.
– The future of wealth management: Why he’s expanding into tax and estate planning to create a concierge experience for clients.

Altruist and our affiliates did not pay for this testimonial, but we do earn revenue from financial advisors who use our platform. This customer review may not represent the experience of others and it isn’t a guarantee of results.

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