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Transitioning to Altruist

The information, resources, and suggested action items to help ensure a smooth transition to Altruist in November 2024.

What is Altruist?

As a modern financial custodian, we are responsible for safekeeping client assets, settling trades, and – just like Pershing, Charles Schwab, and Fidelity – adhering to a strict set of policy and regulatory requirements.

With Altruist, you can open and fund your investment accounts in minutes, track your investment progress and view your portfolio’s holdings, and download statements, tax documents, and other essential information in as little as a few clicks. It’s easy, simple, and intuitive.

Empowering your advisor to help you get more from your money

Industry-Leading APY

With Altruist Cash, clients get 4.60% APY1 and up to $1m for individual accounts and up to $2m for joint accounts of FDIC insurance through our partner bank network.

Simple User Interface

The Altruist app provides an easy-to-follow experience that helps you stay connected with your advisor and puts account information right at your fingertips.

Dedicated Support

We make it easy for your advisor to get reliable answers to time-sensitive questions. Our highly trained service team is always ready
to assist.

Paperless Onboarding

With the ability to open and fund accounts digitally your advisor can spend less time on paperwork, and more time on what you hired them for.

Cybersecurity

We protect client data with end-to-end encryption, password hashing, enterprise decryption key management, and web application firewalls.

Fractional Shares

Fractional share trading helps your advisor reduce cash drag on your portfolio by preventing investible cash from sitting on the sidelines.

Coverage & Protection

Altruist Financial LLC carries an excess SIPC policy with Lloyd’s of London, which extends the per account coverage by an additional $40 million (cash sub limit of $2 million).* Clients also have access to FDIC coverage of up to $1 million ($250,000 per depositor, per insured bank) for accounts participating in our bank sweep program.
Fully Paid Lending

Additional Income

You have the opportunity to earn additional income on eligible stock positions through our Fully Paid Securities Lending program.

Simply Better Pricing

We believe our fees should always be simple, transparent, and as good or better than the most competitive legacy alternatives–never getting in the way of your advisor’s ability to give authentic advice.
*Subject to an aggregate limit of $150 million across all Altruist Financial LLC accounts. Stock loan transactions, as well as certain mutual funds, may not be covered by the excess SIPC bond.

About the transition

Below you’ll learn about the transition of your accounts from Pershing to Altruist. We'll guide you through what’s happening, why your accounts are moving, and what actions are required from you to ensure a smooth transition.

What’s happening?

The accounts and assets managed by your financial advisor, which are currently safeguarded by financial custodian Pershing, are moving to Altruist. You will receive the official notification of the conversion in a Negative Consent Letter towards the end of September.

Why are my accounts moving?

In March 2023, Altruist acquired the custodial platform Shareholder Services Group (SSG). SSG was the interface between your advisor and Pershing. The next step in Altruist’s acquisition of SSG is to transition SSG advisors (and their clients) from Pershing’s NetXInvestor, onto the Altruist platform, for an experience that delivers the best combination of technology and support.

What do I need to do?

Unless you or your advisor chooses to opt out of the conversion, switching to Altruist will take place in 3 simple steps:

  1. In early November, you will receive an invitation to join Altruist via email (it is possible that your advisor will initiate this step before then)
  2. Accept your advisor’s invite on your desktop or you may download the mobile app
  3. Open the Altruist desktop portal or mobile app, create your password, and review and acknowledge the Terms of Use

Resources and learning opportunities

Answers to
common questions

About the conversion

    1. The customer accounts of Shareholder Services Group (“SSG”), your broker dealer, which holds your account with your financial advisor. 
    2. Pershing LLC (“Pershing”) carries accounts and provides trading, clearing, and custody services to Shareholder Services Group. 
    3. Altruist Financial LLC, which has been approved as a Self-Clearing Broker Dealer and will now bring trading, clearing, and custody services to SSG.
  • No. If you do not wish for your account to be transferred to Altruist, you should promptly contact your advisor to make arrangements to have the cash and securities held in your account transferred to another broker-dealer of your choosing no later than September 27, 2024. There will be no charge for the transfer of your account to an alternate broker-dealer.

  • Your advisor remains your best point of contact for questions related to the conversion.

  • A Directed Trustee carries out certain administrative duties related to your trust or retirement account including, but not limited to, tax reporting and withholding remittance, approving distributions to your beneficiaries, and other compliance and support functions.  The Directed Trustee does not have any investment authority over your account.

Account Access and Action Items

  • Your account will be transferred without any action on your part. You do not need to respond to the notification email from Altruist, and you do not need to inform your advisor. Your advisor is aware of this transfer and is familiar with the schedule of events.


    Once the conversion has been completed, the only action required on your part will be to acknowledge Altruist Financial’s new customer account agreements and disclosures. You will be prompted to do so digitally upon your next login to Altruist’s front-end or mobile app.

  • We are asking you to log in for the purpose of acknowledging the Altruist Financial LLC account agreement.  This is a one-time requirement associated with the conversion of your account from Pershing to Altruist Financial.

  • Yes, complete account history, including performance charts and reports, will continue to be available through the front-end platform and client app.

Investments and Fees

Money and Transfers

  • Yes, linked bank accounts, transaction history, and scheduled transactions will carry over from Pershing to Altruist.

  • Move Money Authorization details will carry over through the conversion and any standing authorizations on your Pershing account will be honored for your Altruist account until such time as you’ve signed the new Altruist Move Money Authorization. Scheduled First Party ACH transfers and First Party checks will continue to be processed without interruption. If a journal is scheduled between accounts and both accounts convert to Altruist, those will also continue to be processed without interruption. If the accounts with scheduled journals are not both converting please contact your advisor for assistance with options.

  • Any assets delivered to Pershing during or following the conversion will be systematically swept to the corresponding accounts at Altruist on a scheduled basis for up to 5 weeks following the conversion.

  • Effective 10/25/2024 check deposits are to be made payable to (Note: Pershing will process checks through 11/15/2024):

    Altruist Financial LLC

    300 S. Pearl Expressway

    Suite 250

    Dallas, TX 75201

    Checks for deposit must include the recipient client’s account number in the memo field on the check. For qualified retirement accounts, the contribution year should also be added to the memo line on the check.

  • The last day to write checks from your Pershing account is 10/15/2024.

  • Your SSG/Pershing debit card will no longer work as of 11/1/2024 (for accounts that are converting to Altruist).

  • Pershing will accept wires up until 10/31/24. You may start sending wires to Altruist as early as 10/25/24. As of 11/1/2024 all wire deposits should be sent to Altruist (Wire instructions below).

    ABA/Routing Number: 071000288

    Institution Name: BMO Harris

    Institution Address: 320 S. Canal Street,

    Chicago, IL 60606

    Recipient Name: Altruist Financial LLC

    Recipient Address: 3030 S La Cienega Blvd, Culver City, CA 90232

    Recipient Account #: 1654417

    For Further Credit To: (Client Name and Account Number)

  • Yes.  In many cases, the cutoff times are later than they were previously, allowing you more time to make important decisions about moving your funds and to submit the appropriate instructions.  Please note the following cutoff times:

     

    Check Requests: 12:00 pm EST

    ACH / Wire transfer requests: 2:30 pm EST

    Cash journals: 3:45 pm EST

Statements and Taxes